The Bowery Market is NYC’s Newest Food Hall

Anthony Bourdain may have postponed the opening of his massive street hawker mecca until 2019, but the fast and furious proliferation of NYC food halls shows no signs of slowing down.  And one of the newest is The Bowery Market, which, like Smorgasburg, is situated entirely outside, comprised of a series of unique kiosks.  Except that unlike the all-food flea, it operates solely in one location — i.e., a 1000-square foot, former auto body shop in NoHo.  It’s also even more fastidiously curated than Smorg, showcasing a mere five vendors, most of them outposts of existing restaurants.  So here’s what to expect from the al fresco destination; from seriously stacked subs at Alidoro, to stiff Mexican cocktails at Pulqueria.

Alidoro: Even though their menu is half the size at the NoHo outpost, the Italian specialty shop is still serving over 20 generously-stuffed sandwiches, including cold options like the “Pinocchio” with prosciutto, sopressata, mozzarella, peppers and olive paste, and hot heroes like the “Fratelli D’Italia” with porchetta, pesto and arugula, as well as salads like the “Capri,” containing smoked chicken, fennel and parmesan.

The Butcher’s Daughter: The juice bar, café and so-called “vegetable slaughterhouse” is offering healthy summer fare like the Surfer’s Breakfast, a burrito bursting with farm eggs, avocado, black bean mole, new potatoes and green salsa, along with all-day options like the Macro Bowl piled with forbidden rice, roasted vegetables, hummus and arugula, and a host of a raw organic smoothies including the “7 Minutes in Heaven,” made with almond butter and milk, vanilla, dates and young Thai coconut.

Pulqueria: In addition to proffering Mexican street snacks like Elote, Guacamole and Tacos, containing carne asada, grilled fish, chipotle chicken and blackfoot pork, this market offshoot pays homage to their guiding spirit, pulque, with easy-to-drink Granada de Piñas; pina coladas spiked with chiles, spices and fermented agave syrup, and served in frozen, cored pineapples.

Sushi on Jones: This newcomer specializes in — what else — sushi, offering pristine by-the-piece tuna, wagyu and salmon maki and nigiri, as well as omakase-style boxes ($50 for scallop, crab, hamachi, uni, eel, shrimp and more) prepared on premises with market-fresh fish, and served in the great outdoors.

Champion Coffee: Originally based in Greenpoint, this caffeine haven serves Matcha and Macadamia Nut Milk, Turmeric Ginger Ice Tea, a selection of croissants and — exclusive to The Bowery Market — a silky sweet Maple Cortado, made from milk, maple syrup and espresso.

The Bowery Market
348 Bowery
thebowerymarket.com